Experience
Senior Graphic Designer - Galpin Motors
Van Nuys, CA (Hybrid)
2019 - Present
Lead designer for marketing across 12+ dealership locations and 4 food & beverage outlets, overseeing brand, campaign strategy, and creative execution for digital, email, web, social, and print channels.
Produced high-converting email templates, landing pages, social assets, event collateral, and dealer-specific promotions while enforcing brand standards and accessibility.
Notable result: Ford Labor Day email achieved a 30.7% open rate and drove over $600K in gross sales for one dealership.
Created reusable templates and production workflows that streamlined cross-department requests and improved production efficiency; managed vendors and print quality control.
Collaborated with marketing, events, and dealership leadership to translate business goals into creative solutions; mentored junior designers and prioritized projects to meet tight deadlines.
Graphic Designer - Milano Wigs
Long Beach, CA
2016 - 2019
Designed and executed targeted email marketing campaigns that supported product launches and promotions, ensuring messaging aligned with brand voice and business objectives.
Photographed and retouched product imagery for web and social, maintaining consistent visual standards and improving product presentation.
Created packaging, banners, and print assets to support marketing initiatives and retail displays.
Coordinated with marketing and e-commerce teams to optimize assets for conversion and a cohesive online presence.
Photographer - Vans Warped Tour
Summer 2015-2017
As a photographer at Vans Warped Tour, I was responsible for capturing high-quality photos of the artists performing on different stages. I used your technical expertise and creative eye to capture dynamic and engaging images that captured the energy and excitement of the live performances. Overall, I helped document the unique atmosphere and culture of the Vans Warped Tour, and my photographs provided a lasting visual record of the artists who performed at the event.
Visual Merchandiser - Hot Topic
City of Industry, CA
February - March 2016
Updated and standardized store floor plans and visual displays across multiple locations to ensure brand consistency and maximize merchandising impact.
Collaborated with store managers, buying, and marketing teams to plan seasonal resets and new product launches, creating on-brand displays and signage.
Maintained trend-driven merchandising, executed planograms, and ensured timely visual updates to enhance in-store presentation and customer experience.
Social Media Intern - 4Fini Agency
Pasadena, CA
February - August 2015
Managed the social calendar and scheduled posts for Vans Warped Tour, ensuring timely publication and alignment with brand guidelines.
Researched trends and designed engaging social content to boost event visibility and audience engagement.
Tracked basic performance metrics and provided insights to the social team to refine content and posting strategies.
Collaborated cross-functionally to support campaign execution and on-the-ground social coverage during events.
Skills
Adobe Creative Cloud
After Effects
Illustrator
InDesign
Lightroom
Photoshop
XD
Skills
Bilingual (English, Spanish)
E-commerce
Email Marketing
Marketing Campaigns
Packaging
Print/Digital Design
Photography
Retouching
Skilled Multi-tasker
Social Media
Time Management
UI Design
Software
Canva
ChatGPT
Engine6
Figma
Jazel
MAC Proficient
Magento
Microsoft Office
