Galpin Ford’s Labor Day Sale campaign significantly outperformed financial expectations, driven by a large-scale email outreach originating from a single dealership location.

The single-store campaign kicked off with an email deployment to over 118,000 customers. Recipient engagement was strong, delivering a 31.5% open rate alongside a 1% click rate. (Updated 9/10)

These digital efforts translated directly into sales floor success at the dealership. Galpin Ford achieved 199 unit sales, generating over $660,000 in actual gross revenue. This single location easily exceeded the initial gross objective of $520,000, yielding a positive gross variance of over $130,000 and making the holiday event a clear financial success.