Suneera Los Angeles
Suneera Los Angeles
For nearly two decades Suneera has been meticulously designing jewelry that at once reveals her modern sensibility, appreciation of history and obsession with impeccable craftsmanship. She started with designing and fabrication for private labels in 2001 when she moved from India to Los Angeles. In 2014 she launched her namesake collection pulling unique design details from her rich heritage. It was a success, and thus began the magnificent journey of SUNEERA Fine Jewelry followed by the creation of a sterling silver daughter line .925SUNEERA. Today her work is presented in high-end boutiques and galleries around the country.
Spring 2023 Lookbook
Suneera has requested my expertise to design this year's lookbook in preparation for their upcoming Spring trade show in Las Vegas. The theme for the lookbook is "Day to Night", with a focus on showcasing how Suneera's versatile unisex jewelry line can be effortlessly accessorized for any occasion.
The main objective of the lookbook is to tell a visual story that highlights the transition from daytime to evening wear, showcasing the flexibility and adaptability of the jewelry line. It's crucial to emphasize how this line can be styled differently throughout the day, catering to various moods and occasions.
The intended audience for the lookbook is Suneera's wholesalers, who are looking for unique and exciting products to add to their inventory. The lookbook must showcase the line's unisex appeal, as well as its versatility, to attract both male and female buyers.
It's important to ensure that the lookbook is both visually captivating and informative, providing a clear understanding of the unique features and benefits of the jewelry line. The imagery should depict models wearing the jewelry in different settings, showcasing how the line can fit seamlessly into various lifestyles and settings.
Overall, the aim of the lookbook is to entice and inspire potential buyers with a fresh perspective on how they can integrate Suneera's jewelry line into their product offering.
Email Marketing
After creating the spring 2023 jewelry lookbook, the subsequent task was to compose an email for wholesalers to review and incorporate into their inventory.
